Highlights
Amazon campaigns for Shark, Nescafe, and Alpro blends retail with entertainment to drive real-time sales
- Creative & Technical Leadership
- Lifestyle Meets Shoppable Format
- Multi-Device Dual Delivery
- Real-Time Audience Engagement
- Immediate Short-Form Content
To promote various brand shops on the platform, Amazon commissioned Sassy+ to deliver a premium ecommerce branded livestream on Amazon Live. The goal: educate, entertain and convert in real time. The campaign fused lifestyle storytelling, technical expertise and platform-native commerce to create a seamless experience.
01
THE CHALLENGE
Amazon needed a partner to deliver a livestream that balanced credible storytelling with retail performance. The challenge was to integrate the Amazon product seamlessly, speak authentically to consumers, produce both horizontal and vertical formats and remain fully compliant with brand and platform standards.
02
THE EXECUTION
03
THE IMPACT
