Highlights

The Bottleneck Podcast is a Sassy+ original podcast series that cuts through the noise. Featuring Ogilvy Vice-Chairman UK, Rory Sutherland and Co-Founder of Butterfly Effect and ex GymShark Global Head of Social, Elfried Samba to uncover the cultural and business obstacles blocking success.

  • Creative Development
  • End-to-End Production
  • Amplification Strategy
  • Global Podcast Distribution
  • Omni-Channel Campaign
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Hosted by Rory Sutherland and Elfried Samba, The Bottleneck Podcast tackles the hidden blocks slowing teams down. Bi-weekly episodes blend behavioural science, digital strategy and lived experience, featuring pioneers and creative thinkers who challenge assumptions, unpack failure, and reveal what truly drives progress across business, culture and creativity.

01

THE CHALLENGE

We live in an age of accelerated change, where AI adoption, shifting cultural norms, economic uncertainty and evolving consumer expectations collide. Yet progress often slows, not from lack of ambition, but from hidden bottlenecks: outdated processes, entrenched assumptions, blind spots in leadership, or cultural constraints.

The Bottleneck Podcast was created for this moment. Hosted by Rory Sutherland and Elfried Samba, two incisive voices in business and creativity, the series explores the invisible forces holding companies, teams and industries back. By exposing these constraints, the podcast helps leaders not only innovate, but remove the barriers preventing innovation from taking root.

02

THE EXECUTION

03

THE IMPACT

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