Highlights
LinkedIn redefines its brand voice with a global thought leadership series.
- First Social-First Thought Leadership Series
- Authentic “Walk and Talk” Format
- Creation of an entire series brand
- 35+ Video Assets Produced
- Global Recognition and Featured on LinkedIn’s Main Company Page
LinkedIn’s Social Impact team partnered with Sassy+ to create Conversations That Matter (CTM) – a thought leadership series designed to position LinkedIn not just as a professional platform, but as a convener of meaningful global dialogue. The series combined authentic storytelling, topical relevance and flexible social-first design to engage audiences and strengthen LinkedIn’s voice worldwide.
THE CHALLENGE
Despite its vast insights, LinkedIn struggled with fragmented storytelling across teams and geographies. The challenge was to unify these narratives under a recognisable, repeatable format that could scale globally. The brief required a flexible content strategy that blended editorial excellence with emotional, human-led conversations, as well as remaining visually compelling and social-first.
THE EXECUTION
THE IMPACT
