Highlights
An internal documentary series turning Harrods’ sustainability story into content employees actually wanted to watch.
- Documentary Style Storytelling for an Internal Audience
- Mini Documentary Featuring Harrods' Sustainability Manager
- Five Part Docu Series Expanding the Story Across 2025
- Multiple Voices from Across the Business
- Positioned Harrods as a Sustainability Leader in Luxury Retail
Harrods partnered with Sassy+ to bring its sustainability story to life for its own people. Rather than a standard update or policy briefing, the brief called for content with genuine watchability, something that could hold an internal audience’s attention while communicating real environmental commitment.
THE CHALLENGE
Harrods needed to showcase its sustainability measures and future initiatives to employees in a way that felt authentic rather than corporate. The challenge was to make environmental impact and sustainable practice feel relevant and engaging inside a business built on luxury retail, and to do so through a format employees would choose to watch rather than feel obliged to.
THE EXECUTION
THE IMPACT
