Highlights
Jaguar redefines brand identity with a global reveal at Art Basel.
- Multi-Day Global Activation
- 500K+ Live Views in 24 Hours
- 100+ Video & 180+ Photo Assets
- 300+ Broadcast Hits
- Agile On-the-Ground Production
As part of its bold rebrand, Jaguar unveiled the Type 00 Design Vision Concept at Miami Art Basel. Transforming a physical event into a global cultural moment. Sassy+ was tasked with delivering full content production and global activation across editorial, broadcast, social and internal channels, ensuring the reveal resonated far beyond Miami and positioned Jaguar’s new creative ethos on the world stage.
THE CHALLENGE
Jaguar’s ambition was to elevate a product reveal into a multi-platform, global media event. The challenge was to deliver live broadcasts, high-art film content, social-first assets and internal communications simultaneously. Agile production was essential, with teams needing to adapt in real time to shifting schedules and environments while aligning with Jaguar’s new brand identity.
THE EXECUTION
THE IMPACT
