Highlights
Longines launches a Global Ambassador with cinematic elegance and modern charisma.
- Luxury Meets Modern Masculinity
- Multi-Channel Global Campaign
- Social-first Asset Delivery
- Full Branded Toolkit Delivery
- BTS Package for Extended Engagement
Longines appointed actor, Regé-Jean Page, recognised for his breakout role in Bridgerton, as its new Global Brand Ambassador. The campaign needed to embody Longines’ deep-rooted heritage and spirit that “Elegance is an Attitude” while capturing Page’s modern charm and cultural influence. Sassy+ was tasked with producing a premium, multi-format content toolkit for global rollout across TV, social, OOH and PR.
THE CHALLENGE
The challenge was to introduce Regé-Jean Page in a way that balanced star power with timeless brand sophistication. The campaign had to connect with Longines’ equestrian and cinematic heritage and deliver adaptable, TV-quality assets that worked across international markets, from luxury print to digital-first social platforms.
THE EXECUTION
THE IMPACT
