Highlights
ABB Robotics redefines automation with Omnicore’s groundbreaking precision and control.
- Strategic Global Launch
- Visually Striking Creative
- Record-Breaking Precision Stunts
- Multi-Format Asset Delivery
- Cross-Audience Live Engagement
ABB Robotics needed to launch its exciting new robot platform OMNICORE to a variety of audiences incl. current/new clients, the tech community and prospective talent.
Our task was to create a 360 campaign that spoke to all audiences (commercial and media) across various assets, in a standout way that engaged both the tech community and potential customers.
Beginning with a series of interactive Workshop sessions, where we helped ABB to formulate the Campaign Brief & Strategy, we were able to develop the ambitions of the business through an immersive Creative Brainstorming session in Zurich.
Bringing our diverse group of stakeholders (C-Suite, Marketing, Comms, Social, Engineering & Tech), all with their own specific needs, into the process, enabled us to embark on the launch journey together.
The Execution
We built the campaign on collaborative workshops, aligning stakeholders worldwide to shape strategy and vision. A striking hero film featuring aerial dancers alongside ABB robots embodied Omnicore’s grace and control. The revived ‘Fanta Challenge’ stunt pushed precision to viral heights, while product films, photography, and a 30 minute live broadcast delivered a seamless, cinematic rollout. Together, these multi-format assets captured both technical excellence and emotional storytelling.
