Highlights
A global news moment built for the return of Aston Martin’s flagship sports car.
- Five Camera and Drone Reveal, Captured Live in Venice
- Real Time Content Delivery to Instagram and TikTok
- Embargoed Broadcast Interviews with CGTN Europe, CNBC, Bloomberg and BBC World
- 90+ Pieces of Global Coverage
- 60,000+ Views on the Editorial Film
Aston Martin partnered with Sassy+ to launch the Vanquish, its new flagship sports car, with a global activation at the Arsenale in Venice. The brief called for a genuine news moment, one big enough to carry the car and the occasion across broadcast, social and online media in a single night.
THE CHALLENGE
Aston Martin needed more than a product reveal. The Vanquish had to arrive as a global story, with coverage strong enough to reach business, automotive and lifestyle audiences at once. The event itself, held at the Arsenale and attended by names from film, entertainment and art, needed to be captured with the same ambition as the car it introduced, and turned around fast enough to matter in a rolling news cycle.
THE EXECUTION
THE IMPACT
